Element Three is a full-service marketing agency specializing in channel marketing and seamless customer experiences. Their current dashboard didn't efficiently visualize their marketing efforts to their clients, and the clients required varying levels of marketing insights depending on their role. We developed an efficient dashboard to automate and streamline the process of showcasing Element 3’s marketing efforts, reducing manual effort and saving time. We also created a client-facing marketing dashboard designed to provide a clear, high-level view of Element 3’s marketing efforts, to show the impact of campaigns across funnel stages.

We partnered with Key Lime Interactive, a customer experience and UX agency, to explore blue-sky opportunities that could reimagine their Customer Insight (CI) reports and reverse a downward trend in subscriptions. Our goal was to enhance engagement, increase subscription sales and retention, and integrate AI to deliver more personalized, efficient, and impactful insights. Through extensive research and design exploration, we identified customer needs, proposed AI-driven solutions, and created both low- and high-fidelity proof of concepts. Our final deliverables included a detailed research report with design recommendations, supporting data, and innovative concepts that showcase how AI can elevate CI reports into dynamic, value-rich experiences for clients.

During my internship, I conducted in-depth competitive analysis to inform UX strategy and identify industry best practices, while also contributing to the development and refinement of the company’s design system and brand guidelines. I designed visual assets for social media and web platforms to ensure brand consistency across all channels, and collaborated closely with marketing and product teams to align visuals with broader business goals. In addition, I represented the company at the Arize Observe Conference in San Francisco, where I helped pitch products to prospective customers, and supported the team by creating LinkedIn posters, banners, and invites to strengthen the company’s professional presence.